List prices below are starting-from GTM figures in INR, exclusive of GST. Every deal is still a quote: seats you actually use, extra organizations, implementation, hosting model, and pass-through WhatsApp / OpenAI / Meta fees change the number. Billing is not metered in-app.
| Starter | Growth | Enterprise | |
|---|---|---|---|
| Starting licence | ₹8,900 / month (₹89,000 / year) | ₹24,900 / month (₹2,49,000 / year) | From ₹79,000 / month (from ₹7,90,000 / year) |
| Included seats | 8 | 25 | 75, then custom |
| Organizations | 1 | 3 | 10+ |
| Typical team | 5–15 daily updaters | 15–75 | 75+ or dedicated hosting |
| Inbox / AI | 1 WhatsApp number; AI as add-on | 2 numbers + Instagram; AI included (your OpenAI key) | Custom numbers + prompt workshop |
| Implementation (one-time) | From ₹35,000 | From ₹1,25,000 | From ₹3,50,000 |
Annual is billed as ten months (two complimentary). Extra seat: ₹790 (Starter) / ₹690 (Growth) per month. Extra organization: ₹4,900 / month. Meta conversation fees, AiSensy, OpenAI tokens, and Razorpay stay on your accounts. Request a quote with the four numbers below — or read the product catalog at /product and the API at /developers.
The rest of this page is the TCO conversation finance will ask for after they see the table.
Two common postures
| Starter (roughly 5–15 users) | Growth (roughly 15–75 users) | |
|---|---|---|
| Typical scope | Accounts, contacts, leads, opportunities, tasks, activities, standard reporting | The above plus cases, campaigns and flows, multi-organization boundaries |
| Admin effort | A few hours a week, usually a founder or ops lead | A named part-time administrator with defined responsibilities |
| Migration | One clean import of active pipeline | Staged migration with dedupe rules and a parallel run |
| Integrations | Email; WhatsApp (AiSensy or Cloud API) | Ads, Lead Ads, payment links / catalog, billing or support alongside email and WhatsApp |
| Governance | Basic roles | RBAC reviews, audit visibility, retention policy |
Adding modules on day one is the reliable way to slow a rollout down. Start with the core, establish weekly use, then expand—the sequencing is covered in implementation best practices.
Where the money actually goes
Hosting model changes the shape of the bill
A managed deployment converts most infrastructure work into a recurring line. A container deployment you run yourself lowers that line and raises the operational one—TLS certificates, database backups, monitoring, and someone to own them. Neither is cheaper in general; they are cheaper for different organisations. Pick the one your compliance and staffing reality actually supports, and read cloud CRM benefits for the shared-responsibility split.
Preparing for the quote conversation
Come with four numbers and the conversation gets short and accurate:
- Daily active updaters—people who will touch records, not headcount
- Must-have modules for the first ninety days, and what can wait
- Migration volume: how many accounts and open opportunities are genuinely live
- Timeline, including any audit, funding, or contract-renewal date driving it
Procurement packs and security questionnaires are best attached early, so legal and infrastructure review run in parallel with the technical evaluation rather than after it.
Building the internal case
Use the ROI calculator to model recovered deals and reclaimed hours with your own inputs, and CRM ROI and pricing value for how to present ranges rather than a single figure your CFO will discount on sight.
Request a quote with those four numbers. Comparing vendors first? Start at the India comparison hub.
Frequently asked questions
- Is there a free trial?
- Contact us via enquiry to align trial options with your deployment model.
- Do you publish list prices in INR?
- Public list prices may vary by release—request a quote for current INR packaging.
- What affects total cost?
- Users, hosting footprint, integrations, and training hours.