Lead tracking from first touch to qualified opportunity

Leads arrive from forms, ads, referrals, and events. Without a system, response time suffers and attribution gets fuzzy.

Qualification that scales

Vertex CRM supports leads as first-class records you can convert when ready. Teams agree on what “qualified” means and move faster on the best fits.

Webhook-friendly

When configured, inbound webhooks can land leads from campaigns and newsletters straight into your workspace—see your deployment docs for the shared secret pattern.