India’s DPDP Act 2023 and Your CRM: What Businesses Should Know
CRM is in scope
Personal identifiers and messaging history in CRM are digital personal data for many programs—govern with counsel. Read DPDP & CRM page.
Operational controls
RBAC, export monitoring, retention, and vendor DPAs matter as much as encryption. Pair with security overview.
Key takeaways
- Use CRM as the system of record for revenue objects—not a parallel spreadsheet.
- Pair process change with implementation discipline.
- Compare vendors via India comparison hub and trials.
FAQ
- Does Vertex CRM guarantee compliance?
- No vendor can; your program + contracts + operations do.
- What should legal review first?
- Subprocessors, cross-border transfers if any, and breach playbooks.
- Where is privacy policy?
- Privacy policy.